FAQ
The basics
What is Waveguide, in one sentence? An always-on AI agent that runs your marketing growth loop — reads results, triages leads, generates creative, optimizes spend — and asks you before doing anything irreversible.
Who is it for? Small businesses that want marketing handled without hiring for it, and agencies running growth loops for multiple clients (one tenant per client).
Do I need to be technical? No. Setup is OAuth clicks and plain-language questions. The most technical thing you’ll ever do is optional: edit a markdown file that describes your business.
How long does setup take? About five minutes of your input. The agent’s first brief usually lands within the following few minutes.
Trust and control
Can it spend my money without asking? No. Financial actions are T3 — always human-approved, with no policy override. Ad budget changes are T2 — approved by you or by a standing policy you created, and always inside a hard daily cap that defaults to $0.
What if it goes haywire? Three independent backstops: anomaly detection auto-pauses unusual behavior; the model-budget hard stop (120%) pauses a runaway loop; and the kill switch stops everything instantly, always available in Settings.
Can it read all my email? It watches for growth-loop-relevant mail (lead replies, platform notifications) using the scopes you approved on Google’s own consent screen. Everything it reads and does is in the audit log — inspect it any time.
What about prompt injection — a malicious email telling the agent to do something? Untrusted content (email, web, webhooks) is quarantined and typed before it can influence a risky action, and any action shaped by it is forced through approval with a visible taint warning. The worst an injected email can do is ask you a question. Details in Security.
Who can see my data? Your tenant is isolated end to end — its own sandbox, its own encryption keys, its own ledger. Our subprocessor list is in the Privacy Policy. We never sell or share your data for advertising.
Money
What does it cost? $199, $499, or $1,499/month (pricing) with an included AI budget of $15/$50/$200. Overage at cost × 1.3 with automatic guardrails at 80/100/120% — the 120% stop bounds your worst-case month.
Is ad spend included? No — ad spend is between you and the ad platforms, controlled by your daily cap. Waveguide bills only for the base plan and the agent’s own AI usage.
How do I cancel? Billing page → Manage subscription → Cancel. Takes effect at period end; data stays exportable for 30 days.
Practical
What can I connect today? Gmail, Google Calendar, Meta Ads, and Stripe, with Slack and Telegram as reporting channels. The connection list grows — Connections is current.
Can multiple people use one account? v1 is single-owner per tenant. Approvals can still reach a shared Slack channel where anyone can decide. Team seats are on the roadmap.
Can I run multiple businesses? One tenant per business. Agencies run one tenant per client (email us about consolidated billing on Scale).
Is there an API? Yes — docs/api. Everything the dashboard does is an API call.
I didn’t get my sign-in email. Check spam first. Then request a fresh link from the sign-in page — links are single-use and expire (15 minutes for login links, 24 hours for the welcome link). Still nothing? hello@waveguide.adwave.com.
What happens if I hit my plan’s connection limit? Starter allows 3 connections; the dashboard will prompt an upgrade for a fourth. Growth and Scale are unlimited.